You learn it from people who do it themselves every day

Tim learned his craft with his hands. Six years of school and ten thousand hours later he was the fastest CSS writer he knew. Within eighteen months that skill was worth nothing. That is where Bemand starts: anyone who sees their craft change should be able to learn the new one.

Tim has worked in digital for twenty years, including as co-founder and CTO of the digital agency a friend of mine, now part of DEPT®. In recent years he turned his one-person agency into a fully AI-driven practice. Clients kept asking him to teach their people how to work agentic first: AI agents do the execution, you steer.

With his agency Sitelane in Delft, Tim builds websites and custom software for smaller businesses. He works with AI agents himself every day: from quotes and bookkeeping to complete client platforms.

As an official Cursor Ambassador he already passed that way of working on to development teams at large organisations, from a telecom provider to a maritime engineering firm. The goal there is the same as here: afterwards the team can do it themselves.

In the studio he carries that on and gives it back. Alongside the teams walk junior AI experts: young people learning the new way of working in practice, on real cases.

Boris is the director of The Blue Hour in The Hague. With benchmark research among hundreds of commercial decision makers he gets sales organisations meetings at senior level. His fascination: data combined with the psychology of persuasion.

Over the past year he rebuilt his own operation with agents, from survey reminders to bookkeeping and campaigns. In the studio he is the expert for sales and commerce: the field with the longest processes and therefore the most to gain.